Demographics and Psychographics : blog tasks 1) How do media companies classify (groups) potential audiences for their products? (think about demographics ) Advertisers have traditionally classified people into the following groups: AB – Managerial and professional C1 – Supervisory and clerical C2 – Skilled manual DE – Unskilled manual and unemployed 2) What are the names of the seven different psychographic groups that Young and Rubicam use to profile audiences ? The Aspirirer, The Reformer, The Mainstream, The Resigned, The Succeder, The Struggler, The Explorer 3) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! If I had to chose between the groups I would have to say I'm a mix of a Resigned and the Reformer. Look at this edition of Heat magazine (one of our named CSP's when we study Magazines) 4)...
