Denotation and connotation
Denotation: the literal meaning of something E.g. A rose is a garden plant Connotation: the suggestion behind this literal meaning (reading between the lines) E.g .The rose suggests romance and love. When writing media analysis, you need to consider the following questions: Denotation: what do you see? Connotation: what is suggested? What does it mean? Analysis: what is the effect on the audience? How is this effect created? P - Point - Clear opening sentence where you establish your idea E - Evidence - Referring a specific detail from one of our CSPs/Texts T - Terminology/Technique/Theory - Apply media studies language to your chosen reference A - Analysis - Analyse the effect of your chosen reference, linking it back to the question. Example: Skittles The Skittles print advert communicates meaning to an audience through the use of a symbolic media code. The symbol of the fist is being used to draw audience attention to the anchorage text (key information). The use of the ...