Demographics and Psychographics: blog tasks

 Demographics and Psychographics: blog tasks


1) How do media companies classify (groups) potential audiences for their products? (think about demographics)
 
   Advertisers have traditionally classified people into the following groups:
  • AB – Managerial and professional 
  • C1 – Supervisory and clerical 
  • C2 – Skilled manual 
  • DE – Unskilled manual and unemployed

2) What are the names of the seven different psychographic groups that Young and Rubicam use to profile audiences?
The Aspirirer, The Reformer, The Mainstream, The Resigned, The Succeder, The Struggler, The Explorer
3) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 
If I had to chose between the groups I would have to say I'm a mix of a Resigned and the Reformer.
Look at this edition of Heat magazine (one of our named CSP's when we study Magazines)

4) Who are the target demographics for this Heat magazine front cover and why? (CAGE)

Class - Middle Classes ( A, B & C1 )
Age - People in their 40s because it looks similar to a magazine that would typically appear in the 1990's or 80's
Gender - More female than male stereotypically.
Ethnicity - White middle aged women

5) Which psychographic groups would consume this Heat magazine and write a typical description of who they are and what they enjoy? (I used information from the poster link in the blogger assignment) 

A struggler might like this magazine. "Strugglers live for today, and make few plans for tomorrow. Others often see them as victims, losers and wasters - aimless, disorganised people with few resources apart from their own physical skills. If they get on in life, it will depend more on a winning lottery ticket than anything they do themselves. They are heavy consumers of alcohol and junk food. Visual impact and physical sensation are an important element of their brand choices. In essence, they seek escape." Getting caught up in a magazine about the failing or succeeding lives of others might present the escape the strugglers can submerge themselves in.

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